Dom’s note: There are a lot of questions surrounding display advertising, and wherever there are questions, there are myths too. Understanding the facts about display advertising is something that requires expert knowledge, and as my experience level is more related to affiliate promotions, I’m not the best person to ask. The following is a guest post from Chelsea Carver of The Blogger Network, definitely the RIGHT person to ask about the pros of display advertising.
You’ve put a lot of time and effort into making your site something that provides value to the world. After working tirelessly to create, and promote great content with the world, you’ve finally got yourself this nice little piece of online real estate, but now what?
The majority of websites are born with the idea of generating some kind of income and luckily, there are endless opportunities to do this, and do it successfully. Placing advertising on your site is one opportunity I wanted to shed some light on.
If ads aren’t a part of your sites income, that’s understandable, especially as an affiliate marketer. Let’s talk about display advertising in detail to show you how can bring in consistent, and passive income without worrying about negative effects from having ads on your site.
Here are the top 4 myths surrounding display ads:
Myth #1 Ads will make my site look terrible.
First of all you have to remember that readers are used to seeing ads everywhere they turn and chances are they won’t be bothered by ads in your sidebar, footer or within your content. Just like drivers aren’t perturbed when they see billboards as they drive. Advertising is a part of life and are borderline expected when you’re giving value away for free. Ads can be strategically placed and the payoff is worth the small amount of distraction they may bring.
This is just one example of the many bloggers who are giving their revenue a boost by placing display ads and the key here is making sure your ads are placed and optimized correctly.
Let’s take look at some of the most profitable bloggers who use affiliate links and display advertising as part of their revenue strategy. Jon Dykstra from Fat Stacks Blog, who is (number 2 on Authority Hackers top 5 highest earning bloggers), details his use of display advertising, mixed with affiliate links on his niche websites here.
(He also recently reviewed our ads solution on his site if you want to check it out.)